Hyperphysical Luxury Retail Stores: Bridging the Gap Between the Physical and Digital Worlds
Retail Focus
NOVEMBER 7, 2023
They are creating hyperphysical retail experiences that engage multiple senses, foster community, and appeal to Gen Z consumers. Luxury brands, ever attuned to their discerning clientele, have embraced hyperphysicality with open arms. Furthermore, 68% prefer a physical store when it comes to customer service.
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