Remove Clienteling Remove Consumer Remove Fashion Remove Retailing Pricing
article thumbnail

French Contemporary Fashion Brand Brings Rental Service to U.S.

Retail TouchPoints

Consumers can directly search the Borrow collection or discover items available for rental browsing the website. When daily rental fees add up to the retail price, the customer will own the item with no penalty. “As Those available for rental in the selected size and color will display a “Borrow” button.

Fashion 248
article thumbnail

The Adoption of Pop-Up Stores by Luxury Brands

Retail Focus

The evolution of pop-up stores took another significant turn in 2009 when the concept expanded beyond retail to encompass industries such as food and beverage, capitalising on the principles of ephemerality and exclusivity. The inherent buzz and anticipation surrounding pop-up stores further contribute to their appeal for luxury brands.