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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America. earning $26.97

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The 2020 Holiday Shopping Season Promises to be a Tale of Two Consumers

Retail TouchPoints

Think pool tables, fitness equipment like Peloton, the latest video game consoles, specialized software, kitchen appliances and cooking tools, homebrewing kits, musical instruments, boats and other outdoor items. Unfortunately, many retailers fall short at checkout. Simplified return policies can reduce stress and costs.

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The Ultimate Guide To Google Ads For Ecommerce (2020)

Store Growers

Enhanced ecommerce to get a better view on the cart and checkout performance. Google Merchant Center (Beginner). Google Merchant Center (another free Google tool ) is the place where all the heavy lifting happens. For some of my clients, they work wonders, but for others, it’s hard to generate enough return from them.