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Why NPS Falls Short in Ecommerce, and the Case for Earned Growth Ratio as a Better Metric

Retail TouchPoints

Although the second metric is a little more complex to gather, a simple solution could be adding a question at checkout, such as “How did you hear about us?”. Tracking EGR becomes a little more challenging for businesses that are reliant on wholesale channels. Most companies can calculate this relatively quickly. (2)

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CCS 2021: Levi’s, 1-800-FLOWERS, Under Armour Reveal How They’re Meeting Fast-Changing Consumer Expectations

Retail TouchPoints

that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. But how can a global retail enterprise streamline and scale its social advertising strategies?

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Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

Oh, you mean you’re an e-comm company and in many cases you do half of your sales through wholesale. We don’t have any wholesale. You mean you’re a company that sells stuff online and maybe in showrooms and maybe in wholesale?

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Jason & Scot Show Episode 296 – Guardian Baseball Co-Founder Matt Kubancik

Retail Geek

Mark is an experienced Marketplace seller, and his current business Guardian Baseball is a hybrid seller selling both wholesale and owned brands direct to consumer from a Shopify site, and via multiple marketplaces including Amazon. Matt: [21:02] Yes it because of my business partners.