Retail TouchPoints
JUNE 23, 2022
Understanding the online shopping habits and preferences of parents and college students can help ecommerce retailers pass the back-to-school season test with flying colors. Personalize Your Back-to-School Marketing. Regardless of your customers’ age demographic, it’s a smart idea to offer digital wallet payment options at checkout.
Retail TouchPoints
SEPTEMBER 19, 2023
This research found that nearly 70% of ecommerce customers start with a site’s search bar when they’re shopping, which means that how search performs is the first impression many shoppers have of a brand’s website. Search friction on one site can complicate the customer’s overall shopping experience as well.
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Retail TouchPoints
MAY 22, 2023
However, solely behavior-based dynamic advertising won’t be enough for marketers to cut through ad blindness, with more optimized data-driven tactics driving the industry forward. For example, when a consumer is shopping on Ticketmaster, they will be presented with a carefully selected range of options during checkout.
Retail TouchPoints
AUGUST 7, 2023
When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. But times have changed dramatically in the 13 intervening years: Temu , which debuted just last September, is now the top shopping app in the U.S., Reducing shopping and shipping friction.
I Vend
JULY 8, 2021
The power of tech – Technology and automation enhance customer experience – existing initiatives such as contactless payments, self-checkout, BOPIS and curbside pickup will all continue to gain momentum, and will rely ever more heavily on barcode and OCR-enabled apps for maximum efficiency.
Retail TouchPoints
APRIL 13, 2021
that’s why marketing teams are allocating more of their spend towards them. research found that 74% of marketers spend one-third or more of their budgets on social advertising. No matter how customers choose to shop, informed associates will be a key part of this process. Listen to the session on demand.
Retail Next
APRIL 1, 2021
Today, retailers and brands need to support their customers how, when and where they want to shop. Retailers and brands need to support, allow and empower their customers to engage with – and shop – them as the customer wants. Virtual shopping. Again, Nordstrom with their new Nordstrom Live virtual shopping experiences.
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