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IKEA’s Strategy for Staying on Top

Indigo 9 Digital

At this store customers can also use IKEA’s app to scan a product’s QR code to add the item to their online shopping cart to have the item delivered or available for pick up. With millions of people working and learning from home during the COVID-19 pandemic, home furnishing stores have been key beneficiaries.

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Cross-Channel Home Décor Retailing: 5 Take Away Lessons from The Game Changers

RETAIL MANAGEMENT SOFTWARE

While brick and mortar stores still play a strategic role in this market vertical, online shopping has skyrocketed, and with $294 billion expected in online home furnishing sales by 2022, retail store owners can no longer afford to miss out on the opportunity to ramp up their cross-channel game plans.