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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

Grocers and big box retailers are under more pressure to spur online impulse buying because foot traffic has slowed down during the pandemic. One popular pet supply store, for example, shows a handful of usually discounted items like treats or single cans of food that can be easily added to an online cart at checkout.

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Jason & Scot Show Episode 304 ShopTalk 2023 Recap

Retail Geek

We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. Progression and then this last one that we’ll talk about at the end called platforms. [19:11]

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Jason & Scot Show Episode 297 -GroceryShop 2022 and news

Retail Geek

We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some social commerce initiatives (and pressing forward with others). 31:44] Social commerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.