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Grocers and big box retailers are under more pressure to spur online impulse buying because foot traffic has slowed down during the pandemic. One popular pet supply store, for example, shows a handful of usually discounted items like treats or single cans of food that can be easily added to an online cart at checkout.
We also briefly discuss e-commerce in Brazil, around Jason’s recent trip to São Paulo. In this episode we recap everything you may have missed if you couldn’t make it to Las Vegas. Progression and then this last one that we’ll talk about at the end called platforms. [19:11]
We also discuss the latest news (and controversies) around Facebook and TikTok pulling back from some socialcommerce initiatives (and pressing forward with others). 31:44] Socialcommerce still has a bunch of avenues like live streaming does not appear to be a high volume one in the US and then later in the month.
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