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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The Index reveals that 33% offer help via SMS, 63% send cart abandonment reminders and 64% offer customer service assistance during checkout, including live chat, phone, email and click-to-call, which can convert an ordinary experience into a pleasant and helpful one that a customer will remember. Tip 3: Optimize navigation and search.

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Webinar Recap: Taking The Pulse Of Marketers And Consumers To Navigate The Shift To Digital

Retail TouchPoints

Social commerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re Given the proliferation of shopping platforms, retail marketers are striving to make the checkout experience easy. “In Q2, we saw a 71% year-over-year growth.”.

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Exclusive CEO Q&A: How LUXIE Is Pivoting To Win Older Shoppers

Retail TouchPoints

To adjust for this volume, we have changed some fulfillment, shipping and customer service capabilities. We tweaked our search and checkout capabilities and have increased our retention rate. You have to make sure you are offering frictionless checkout. A lot of people will lose steam after two or three steps at checkout.

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Turn Innovation into Action: Top 10 Takeaways You’ll Get From #RIC21

Retail TouchPoints

Brick-and-mortar locations are still essential parts of the shopper journey, but they need to be reconfigured to accommodate both shopper discovery and functions like flexible store-based fulfillment. 17 from 1:20 to 2:10 p.m.

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Digital Is Turning Retail Into An On-Demand Model

Retail TouchPoints

Open for just a few days or hours, these tech-infused spaces feature shoppable screens, virtual checkouts and gamification alongside carefully crafted concepts designed to showcase merchandise that’s specially curated for the event.

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(Some of) the Technology that is Empowering the Customer Channel in Physical Retail

Retail Next

Fulfillment. Nordstrom continues to roll out of Nordstrom Local stores where you order online and then pick up in these neighborhood locations that offer express alterations and their legendary customer service. Allbirds (via Shopify), to highlight one retailer, offers pick up in store and fulfills orders via ship from store. .