Remove Checkout Remove Consumer Remove Shopping Remove Visual Merchandising
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. Retailers using cashier-based systems also are focusing on updating hardware and software to improve the checkout experience.

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How Hydra Health is Transforming the Hospital Gift Shop

Retail TouchPoints

That translates into gift shops and cafeteria spaces that are often sterile environments featuring the same mediocre-quality products and pre-packaged foods. In typical gift shops, “you see a lot of things behind glass display cases, but what people are usually looking for is some deodorant or even a hairbrush,” she said. “So

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What Gen Z Expects from In-Store Experiences: Shared Values and Community Connections

Retail TouchPoints

New research from MG2 confirms that Gen Z is looking for curated visual merchandising experiences and for brand values to shine through in these physical environments, along with a focus on wellbeing and community connections.

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How Technology and Science Create Unforgettable, Immersive In-Store Experiences

Retail TouchPoints

The Psychology of Immersive Shopping Experiential retail strategies are rooted in psychological principles about how consumers engage with spaces. Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences.

Consumer 283
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Stimulating Impulse Purchases When the Thrill is Gone

Retail TouchPoints

Impulse purchases are an important part of a consumer brand’s revenue growth management (RGM) strategy. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics. Think of placing rows of gum at checkout and in-aisle candy shipper displays with mouth-watering graphics.

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5 Ways Food Stores are Leading in Experience Innovation

Retail TouchPoints

Food shopping is a highly personal, and sometimes emotional, experience. And because food shopping decisions align directly with consumers’ needs and preferences, food retailers have a unique opportunity to differentiate through the physical experience they offer. Photo courtesy of: Shutterstock. Exemplary Product Presentation.

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The Signs of Bad Shopping Experiences and How to Mitigate Them Using Digital Surveys

Retail TouchPoints

However, if customer service is excellent, 78% of consumers will do business with a company again, even after a mistake. How to Track a Customer’s Bad Shopping Experience. Multiple choice answers are fast and easy for the consumer and give your organization insights to better understand cart abandonment.

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