Checkout Consumer Customer Experience Customer Retention 
Retail TouchPoints
FEBRUARY 7, 2024
That can be difficult when the average consumer is bombarded with ads, but that is why brands are turning to interactivity to stand out amongst the clutter. It allows brands to create a game-like experience in a real-life setting, enhancing customer engagement and the overall shopping experience.
Inside Retail
MARCH 19, 2024
Localise your home page and checkout experience and invest in some marketing so you can start to assess demand. Making the whole international shopping experience seamless is a journey that takes time, so don’t expect everything to be perfect right away,” she continues. “You A clear and seamless returns experience is critical.
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I Vend
JULY 8, 2022
Customer experience in retail is at the heart of what keeps customers coming back.Forbes reports on a study in which 90% of consumers said they are more likely to return to a retail store if they have had a positive experience. Retailers need engaging customer experiences to win back this jaded audience.
Retail TouchPoints
AUGUST 28, 2023
billion consumers worldwide. For the back-to-school season, 42% of consumers say they are spending more, but 57% are trading down for lower prices,” said Caila Schwartz, Director of Consumer Insights and Strategy for Retail and Consumer Goods at Salesforce during an Aug. trillion in online sales. 22, 2023 briefing.
Retail TouchPoints
MAY 8, 2024
When consumers click to branded ecommerce sites via paid search and social campaigns, they are forced to navigate a series of experience frustrations, such as the slow page loads that plague 40% of all site visits. RTP: A lot of consumers are venturing to brand sites via paid channels now. Rage clicks are present in 5.5%
Retail TouchPoints
SEPTEMBER 21, 2023
Underlying these experiences is the invisible hand of artificial intelligence, steering our post-purchase journey. While AI presents vast possibilities to enrich this journey, it also ushers in significant challenges that could negatively impact customer retention and a brand’s bottom line.
Retail Gazette
DECEMBER 8, 2023
The growing interest in loyalty programmes is no surprise given that customer retention and digital transformation are company leaders’ top two priorities. But loyalty programme initiatives are a heavy lift that need strong sponsorship across the C-Suite, with even the CEO regularly joining meetings to stay on top of new loyalty tech.
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