Remove category patents
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How Tbh Skincare built a breakthrough brand that combats breakouts

Inside Retail

The breakthrough skincare brand is on a mission to prevent breakouts with its patented science-backed formulas and playful branding. This category lacked innovation, but it lacked a lot of fun and human connection as well,” Wilde told Inside Retail. I wanted to give the customers an experience that they could enjoy and be proud of.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

When Modibodi founder Kristy Chong launched the brand in 2013, the period underwear category was in its infancy and many people still considered periods and bladder leaks to be taboo topics. Coming from a fashion and retail background has helped me see the category from a totally different perspective.

Fashion 264
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Global Wellness Brand Hyperice Opens its First Pop-Up Store at Harrods

Retail Focus

Today, the company is a holistic high-performance wellness brand with numerous product lines and categories. Founded in 2010 by Anthony Katz, Hyperice started as an ice and compression sleeve but has since evolved into a performance and recovery technology movement.

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Analysis: Nike speeds up to enter the metaverse

Inside Retail

Patent and Trademark Office under its Nike logo, the Just Do It tagline, the Swoosh, and the Air Jordan and Jumpman logos. During that same year, Nike filed patents for CryptoKicks, which places digital sneakers on the blockchain; these non-fungible tokens are designed to be limited-edition collectables.

Apparel 246
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LOOKFANTASTIC Launches New Foundation Finder Tool

365 Retail

LOOKFANTASTIC’s patent-pending software is set to transform the way beauty consumers discover and shop for their ideal foundation, making the quest for the perfect match easier and more accurate than ever before. The post LOOKFANTASTIC Launches New Foundation Finder Tool appeared first on 365 RETAIL | The Latest Retail News.

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Leveling Up CBD Product Packaging and Branding With AI to Ensure Consumer Attention, Retention and Conversion

Retail TouchPoints

Within the heavily regulated CBD industry, it’s difficult for brands to advertise their products across the same depth and variety of channels afforded to companies in other categories. Due to compliance regulations, CBD brands have limited options when it comes to promoting and selling their products.

Consumer 250
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5 Ways to Protect Your New Business

Small Biz Trends

To protect your new business, consider the following five categories of insurance: General liability. Trademark registration is done through the United States Patent and Trademark Office (USPTO) and must be renewed every 10 years. The patented property includes software processes, and product designs, among other creations.