Wiser

JULY 14, 2020

In reality, a pricing strategy needs to be baked into the entire process. You can’t create a product without understanding where it fits into the market. If that’s the case, does the pricing reflect the value? Internally, the factors that should influence the pricing strategy you choose include: Revenue targets.

Bundled Pricing 128

Bundled Pricing Markdowns Consumer Marketing 128

Retalon

MARCH 9, 2021

Ten new product pricing strategies that work. Introducing new products creates an exciting opportunity to attract new customers and reinforce your presence in the market. At the same time, defining your new product pricing strategy is exciting for a very different reason. No two markets are alike. Price skimming.

Bundled Pricing 41

Bundled Pricing Promotions Markdowns Advertising 41

Retail TouchPoints

OCTOBER 15, 2021

To explore the effectiveness of this experimentation, retailers sent out varying product catalogs and, in some cases, left the prices unchanged, and in others, they changed the pricing either at the beginning or at the end of the catalog with $0.99. This is famously called psychological pricing or charm pricing.

Bundled Pricing 146

Bundled Pricing Marketing Returns Advertising 146

Wiser

AUGUST 22, 2022

Some to help you draw in shoppers quickly, and others that can help establish your products in the market. Competitive Pricing. Competitive pricing is, as it sounds, based on your competition. This will largely determine the products’ starting price regardless of things like product costs or consumer demand.

Bundled Pricing 143

Bundled Pricing Marketing Consumer Returns 143