Inside Retail

MARCH 13, 2024

This fear of getting it wrong – or worse, being cancelled – is what’s holding back 95 per cent of brand managers and marketers. The king of brand comedy – in my opinion – is Aldi. Find ways that are most meaningful and relevant to your brand. But what about when things go as planned?

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

Retail TouchPoints

FEBRUARY 28, 2022

Even the most commoditized of traditional shopping experiences — the supermarket — always has counters for specialty items where people can interact with staff to get exactly what they want. Brand managers can write a script, cast their agents and create a performance. Dragorad Knezi is CEO of eyezon.

Fulfillment 262

Fulfillment Jewelry Advertising Department Stores 262

Retail TouchPoints

JULY 29, 2021

But it turned out that the emporium of toys, games and fun could not in the end withstand the relentless competition and margin hits from the internet and supermarket retailers. brand management company WHP Global has bought a controlling interest in Tru Kids, which owns the Toys ‘R’ Us brand. and abroad.

Net Profit 306

Net Profit Fulfillment Boutique Outdoor 306

Shopper Intelligence

APRIL 30, 2021

Category Managers. The supermarket shelf. Sometimes being in Category Management might feel like being a United Nations peacekeeper, a global summit negotiator, or like you dropped into an episode of Game of Thrones. (We We have a whole booklet of cartoons about life as a Category Manager! (It The Category Manager.

Management 52

Management Promotions Accounting Marketing 52