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Effective Local Advertising Ideas to Boost Your Business Visibility

Small Biz Trends

Each method enhances brand management and fosters community relationships. Outdoor Advertising Outdoor advertising effectively captures the attention of passersby and potential customers. Invest in eye-catching signage and banners strategically placed in high-traffic areas to promote your brand.

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Sur La Table Hires President

VMS

Goldman most recently led brand strategy at Gap Inc.’s and Kurt Salmon, and brand management roles at Procter & Gamble. The privately held retailer sells kitchenware, glassware and barware, housewares, food and outdoor products, and also holds cooking classes at most of its outlets.

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Mountain Dew launches apparel collection with Pyra 

Inside Retail

Mountain Dew has partnered with Australian outdoor label Pyra to debut its first-ever apparel collection, blending technical performance with street-smart design. Mountain Dew’s always been about living life loud – and this range lets us take that attitude to fashion,” said Mountain Dew’s brand manager, Rachel Siu. “It’s

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Eddie Bauer Acquisition Gives Authentic Brands a Foothold in Growing Outdoor Category

Retail TouchPoints

Outdoor brand Eddie Bauer is the latest retailer to be snapped up by brand management firm Authentic Brands Group (ABG) and SPARC Group , a joint venture between ABG and mall operator Simon Property Group. ABG and SPARC said they also plan to continue Eddie Bauer’s purpose-driven initiatives. and Canada.

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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Nothing Runs Like a John Deere…Except Maybe John Deere Skechers Image courtesy Skechers Back in the physical world, Skechers has teamed up with John Deere for a co-branded collection designed for agricultural professionals, construction workers and outdoor enthusiasts.

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Gramicci opens first global store in Covent Garden’s Seven Dials

Retail Focus

Shaftesbury Capital has announced that Gramicci, the outdoor and lifestyle clothing brand that specialises in hard-wearing apparel, has opened in Covent Garden, marking its global debut retail space. Collaboration items are also on offer, such as Wacko Maria and Adsum for SS23, as well as a range of exclusive store drops.

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Gramicci chooses Seven Dials, Covent Garden for its inaugural global store

Retail Focus

Shaftesbury Capital has announced that Gramicci, the internationally renowned lifestyle clothing brand, is to make its global bricks and mortar debut at Seven Dials in Covent Garden. Located at 3 Earlham Street, the 1,400 sq ft debut store will stock the brand’s unique range of functional outdoor fashion.