Brand Management, Department Stores and Discount Store

Clear vision – omnichannel retailing for optical brands

I Vend

MARCH 14, 2022

Optical retail straddles two worlds – optical retail stores are part medical practice, with prescription lenses, and part fashion retailer, selling designer frames and sunglasses. True omnichannel retailing integrates in-store POS and digital commerce , in a way that is completely transparent to the customer.

Customer Retention

Customer Retention Department Stores Discount Store Target Market

From Pop-Up Stores to Seamless Experiences

Retail Focus

OCTOBER 10, 2023

The Evolution of Retail Formats The history of retail formats can be traced back to the late 1800s when single-product stores dominated the townscape. However, the emergence of department stores revolutionized the retail landscape by offering diverse products and brands under one roof.

Customer Experience

Customer Experience Brand Management Management Shopping

Experience Retail Today

Clear vision – omnichannel retailing for optical brands

From Pop-Up Stores to Seamless Experiences

Webinars

Stay Connected