Brand Management Customer Experience Planning Shopping 
Inside Retail
MARCH 13, 2024
But beyond ads, few brands use humour across their broader customer experience. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications. The king of brand comedy – in my opinion – is Aldi. Find ways that are most meaningful and relevant to your brand.
Retail Focus
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .
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365 Retail
NOVEMBER 28, 2022
As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.
Retail TouchPoints
AUGUST 18, 2020
Payless, which has dropped the “ShoeSource” from its name, plans to open 300 to 500 freestanding stores across North America over the next five years, beginning with the opening of a prototype store this fall in Miami. In an interview with The Wall Street Journal , Margolis said “starting from scratch puts us in a good position.”
Inside Retail
NOVEMBER 28, 2021
Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. How important is it for the brand to have that direct connection with its customer base?
Retail TouchPoints
FEBRUARY 1, 2021
and The Galleria in Houston in time for the 2019 holiday season, but plans for additional brick-and-mortar stores in 2020 were cut short due to the coronavirus pandemic. The new entity opened stores at the Garden State Plaza in Paramus, N.J.
Retail TouchPoints
FEBRUARY 28, 2022
It found that 67% of consumers believe that the best shopping experiences of the future will incorporate both human and digital channels. However, that’s not the aspect of their brands that consumers are craving today. They should not think of live commerce as merely another way to meet customer expectations.
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