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How to inject comedy into the customer experience

Inside Retail

With the world’s ongoing uncertainties and struggles, it’s not surprising that a report from Oracle and author Gretchen Rubin found that people want brands to make them smile and laugh more. The study of 12,000 people across 14 countries found that consumers will reward brands that embrace humour with loyalty, advocacy and repeat purchases.

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Managing retail touchpoints for a positive customer experience

Retail Focus

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Brands are looking at ways to add value to the customer’s journey within their spheres. .

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Managing retail touchpoints for a positive customer experience in an omnichannel context

365 Retail

As consumption is becoming less focused on the product and more focused on the experience of accessing the product, new brand management practices are being shaped, whether at luxury or mass industry levels. Bands are looking at ways to add value to the customer’s journey within their spheres. . Engaging the senses.

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From Pop-Up Stores to Seamless Experiences

Retail Focus

Is it the products it offers or the way it shapes customer experiences? In today’s dynamic market, retailers must adapt and innovate to capture the attention of customers who are constantly seeking novelty and excitement. Brands that fail to provide such experiences risk customer apathy and disengagement.

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Is Localization the Key to Increased Sales?

Retail TouchPoints

The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin to get back to a sense of “normalcy,” consumers have reverted back to their traditional methods of shopping.

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Luxury Retail Phygitalisation: Blending Tradition and Technology in the Digital Age

Retail Focus

Luxury retail has undergone a significant transformation driven by digital technology and changing consumer expectations. The term ‘phygitalisation’ is used to describe the fusion of physical and digital realms to create a seamless and enhanced customer experience.

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A step back in time: Piaget’s Sydney store blends old with new

Inside Retail

Taking inspiration from the brand’s very first Salon which opened in Geneva over 60 years ago, the new store concept is designed to be a warm, inviting environment in which customers can learn about the heritage of the brand. Inside Retail: Is this Piaget’s first standalone direct-to-consumer (DTC) store in Sydney?

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