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Earlier this month, Desigual partnered with Melbourne-based brandmanagement firm O’Rourke Showroom to unveil its spring-summer collection, further expanding its retail distribution in Asia Pacific. IR: What are the plans for Desigual in terms of new market entries or product developments in Asia Pacific? BK: Absolutely.
Recommendations for Luxury Brands A strategic and thoughtful approach is needed to integrate digital and physical realms – known as phygitalisation – in the rapidly evolving landscape of luxury retail. This includes optimising supply chain management to reduce carbon footprints and promoting sustainable consumer behaviours.
Recently, they crossed all boundaries to discover the vast opportunities for their brands to evolve and grow. Market penetration into diverse sectors enables luxury brands to diversify revenue streams, opening doors to uncharted markets and widening their scope of influence. However, this journey is not without its share of pitfalls.
Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . Brands are looking at ways to add value to the customer’s journey within their spheres. .
Having found out that “traditional” management tools have become less relevant, brands were forced to rethink their processes to survive, stay relevant and true to their audiences. . In addition to perfecting each brand touchpoint’s management, it is the liaisons that matter the most in an omnichannel context.
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