e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. We had 27 of our own boutiques. CEO Tarang Amin.
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