Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?
Retail TouchPoints
MAY 27, 2021
They join a growing roster of retailers that are expanding their online reach by allowing third-party brands to sell directly through their ecommerce sites , bypassing traditional wholesale relationships. Verizon Media is taking a different tack with its Yahoo Shops marketplace, announced in March 2021 and set to launch later this year.
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