How pop-ups helped inform Kat the Label’s new flagship store in Melbourne
Inside Retail
NOVEMBER 29, 2022
The lingerie and sleepwear brand is also set to expand its wholesale offering. After flourishing on social media, with influencers sharing the product, the brand focused on developing its online and wholesale channels. The brand endeavours to buy dead-stock from larger brands, which it redesigns into its own pieces.
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