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How Tag Heuer is evolving to stand the test of time

Inside Retail

Here, we speak with the brand’s general manager, Van Mulryan, about the new Tag Heuer boutique in Adelaide, the increased demand for luxury items and how her upbringing has shaped her career. Van Mulryan: It’s our seventh boutique in Australia, in Adelaide,’s Rundle Mall. In terms of the look and feel, the boutique is 64sqm, it has 3.9-metre

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As Gen Z Gains Spending Power, Luxury Brands Go Big with Digital  

Retail TouchPoints

Once reserved for an ultra-affluent clientele with disposable income to spend on shopping trips in the world’s most fashionable cities, the luxury category is undergoing a significant transformation. Within this role, Livi serves as a spokesperson for the brand, especially when promoting its technology interests and advancements.

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How Luxury Brands Are Responding To COVID Tension With Innovation

Retail TouchPoints

Brands such as Gucci and The RealReal have successfully digitized their high-touch clienteling experiences to nurture their customer relationships. The RealReal also had to pivot to a digital clienteling model when its brick-and-mortar locations across the U.S. Trend 4: Reimagining The Boutique Experience. Source: Gucci).

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How The Shoppes at Marina Bay Sands caters to ultra-luxe shoppers

Inside Retail

“Our strong ‘premium to luxe’ positioning also sets us apart, allowing us to retain, acquire and grow our clientele base, especially ultra-luxe shoppers,” she added. During the pandemic, we were focused on growing and cultivating our local clientele base. Holding on to customers. Deepening loyalty from tenants.

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