blog how-a-blog-into-beauty-company-glossier 
Inside Retail
FEBRUARY 7, 2022
Beauty’s first unicorn, a digital pioneer, the first Millennial-focused brand…five years ago, these were all buzzwords associated with the beauty lifestyle brand Glossier. The brand began as a spinoff from founder Emily Weiss’s notable beauty blog ‘Into The Gloss’.
Indigo 9 Digital
AUGUST 18, 2023
By Tricia McKinnon Glossier emerged out of the popular blog Into the Gloss which Emily Weiss launched in 2010. Prior to starting her blog Emily Weiss worked at Vogue, Teen Vogue and W magazine. Over time Weiss became known as a beauty expert who had tested and reviewed hundreds of beauty products.
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Indigo 9 Digital
MAY 30, 2022
Fenty Beauty made the case for inclusivity and won. While it would be easy to attribute the success of Fenty Beauty just to Rihanna’s star power or her focus on inclusivity, there are other parts of Fenty Beauty’s strategy that contributed to the brand’s disruption of the competitive beauty industry. Just ask Rihanna.
Store Growers
JULY 9, 2019
Glossier is one of the direct to consumer beauty brands that are challenging the established beauty conglomerates. The Glossier Origin Story. Glossier originated a lifestyle and beauty blog that founder Emily Weiss started in 2010 while she was working at Vogue. The Business of Glossier.
Indigo 9 Digital
MARCH 11, 2022
If you are looking for ideas to boost the customer experience in your business then consider these 10 tried and true examples of how great brands give customers experiences to remember. Instead why not offer a class where you teach your customers how to use a product you would like them to buy. Sephora does an excellent job of this.
Hyken
APRIL 3, 2023
How AI is Changing the Jobs of Call Centre Workers by Vanmala Subramaniam (The Globe and Mail) Starting this summer, travellers impacted by unexpected flight delays or cancellations will no longer need to have phone conversations with human call-centre agents. My Comment: AI is changing the way companies manage customer support.
Indigo 9 Digital
FEBRUARY 28, 2023
Zak Normandin, CEO of direct to consumer brand Iris Nova, (parent company of Dirty Lemon beverages) said cost per action on Facebook increased by a factor of three between 2017 and 2018. The company used to incur between $20,000 and $30,000 per day on advertising for Dirty Lemon on Facebook and Instagram. Still not convinced?
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