Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Chinese students being sent abroad for academic study became exposed to previously unheard-of foreign labels, and returned home both knowledgeable and trained in the most coveted amongst them – making international brands a status symbol. Even L’Oreal reportedly showed interest in acquiring the C-beauty brand in late 2018.
130 
Let's personalize your content