India’s DTC boom: Fuelled by technology and Millennials
Inside Retail
OCTOBER 16, 2023
Even if only a fraction of these users convert into consumers, it spells immense profitability for retail brands. This is precisely what direct-to-consumer (DTC) brands have been capitalising on in recent years. While bricks-and-mortar stores still dominate the retail landscape, online retail is on the rise.
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