Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences
Retail TouchPoints
FEBRUARY 2, 2024
This concept of starting with a deep understanding of the customer (at times more deeply even than they understand themselves) and building from that point is also the basic premise of retail’s latest technological and philosophical movement — unified commerce. They just want what they want when they want it. Uber is another example.
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