How Woolies is using 2D barcodes to increase sales and transparency
Inside Retail
JANUARY 31, 2022
“With this next generation of barcodes, there’s a real opportunity to connect with consumers in ways we haven’t before,” explained Richard Jones, chief marketing officer at GS1. At Woolworths, we plan to build on the potential of these barcodes to offer customers valuable information on provenance, quality and sustainability.
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