article thumbnail

Short-Form Video and UGC are Reshaping the Realm of Influencer Marketing

Retail TouchPoints

If you spend any time at all on social media it’s hard to escape influencers, and there’s a good reason for that — they are incredibly compelling, both to consumers and advertisers. Instagram, TikTok and YouTube are Where it’s At. On the advertiser side, 48% of influencer marketing budgets were spent on Instagram in 2021.

Marketing 251
article thumbnail

Jason & Scot Show Episode 314 – Lovesac Founder and CEO Shawn Nelson

Retail Geek

If I look at the last quarter, I took a little glance at that. Tried to sell them to furniture stores and they laughed at us and told us it was a dumb idea. [3:34] Sean, welcome to the show. Shawn : [1:13] Thank you. Thanks for having me.

article thumbnail

Jason & Scot Show Episode 318 Temu Deep Dive with Earnest Analytics

Retail Geek

Jason, one of the topics that is coming up a lot this year, we talked a lot at a lot in our recap and our preview is Temu. He is the head of marketing at Ernest Analytics. So he’s going to help us do this deep dive into what’s going on at Tmoo. So I’m head of marketing at Earnest Analytics.