Wiser

MAY 14, 2020

Visual merchandising is a powerful way to cut through the noise. When there are so many products shouting “Look at me!”, For the visual merchandiser, the job is very much a matter of starting with the architecture of the entire retail space, whether it’s a store, a website, or a mobile app. Tell a Story.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Retail Adventures

JANUARY 25, 2023

Grocers don’t let this happen, that’s why milk is always at the back of the store. o Look for “desire paths”, shortcuts customers make to get through your store faster. Add props, different textures, and signing to catch the customers’ eye. o Lighting is critical to the customer experience.

Grocer 52

Grocer Cross Merchandising Customer Experience Shopping 52

Retail Adventures

JANUARY 27, 2022

Theme: Choose a theme for each month of the year (note: some months may have more than one theme – but not together, one at a time.) Vertical Merchandising causes the shopper to see more of the display because they look up and down at the display as well as forward. Consider the following areas in planning your displays.

Visual Merchandising 52

Visual Merchandising Cross Merchandising Planning Promotions 52