Put Your CPG Brand Where the Foot Traffic is to Stay Competitive
Retail TouchPoints
DECEMBER 13, 2022
After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. To succeed as a CPG brand in the post-pandemic world, you need to get phygital.
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