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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

Brands can use Amazon’s June summer sale shopper data to help formulate their Prime Day strategy, such as better targeting and personalization based on comparison shopping habits, price sensitivity and search behavior. Last year, a study noted that 68% of shoppers planned to comparison shop against Amazon on Prime Day.

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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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Frugal Shoppers: The Untapped Shopper Base You Can Reach to Win the Holiday Sales Season

Retail TouchPoints

.’ This shopper base is made up of consumers who only want to buy at a discount. With more and more shoppers spending time at home due to the pandemic, consumers started to enjoy the convenience of comparing multiple products and prices at a higher rate than before.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

Of course, there are reasons why certain kinds of products haven’t been as quick to become ecommerce mainstays — mailing a live tree will never be as simple as shipping at T-shirt, for example. At Vroom, unit sales increased 82% YoY in fiscal year 2020 , and revenue was up $916 million from 2019. were up 80% last year, approaching $5.6

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Instead of only shipping to customers’ homes, retailers let online customers shop from their local and online store’s inventory and pick up their orders from their closest brick-and-mortar location the same day. A retail fulfillment process that is known as BOPIS — Buy Online, Pickup In-Store. What is BOPIS?

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Why Pricing Optimization Is Required in Online Retail

Wiser

With competitors just a click away, and comparison shopping engines making it easier than ever for consumers to find the lowest price, having that competitive intelligence on hand and taking action accordingly is a requirement. . At its core, price optimization helps retailers attain the goals that are most important to them.

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Online vs. Offline Retail – Blurring the Line between Bricks and Clicks

Retalon

If you doubt the benefit of such a strategy, just consider the speed at which Amazon has started to acquire physical locations – over 500, including Wholefoods and book stores. What do consumer purchasing habits look like, and how streamlined is your fulfillment process? These days, such strategies are essentially non-starters.