How RM Williams boosts efficiency with its unified commerce platform
Inside Retail
APRIL 30, 2024
When we set about this project, it was to look at the way we connect with our customers. We needed to provide them an omnichannel experience,” said Peter Ratcliffe, head of technology at RM Williams. He envisioned a platform as intuitive as using an iPhone, enabling associates to seamlessly engage with customers on the sales floor.
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