NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024
Retail TouchPoints
OCTOBER 9, 2023
There could be a few reasons for a brand making this shift: Dabbling in new locales Attracting new customer personas Moving up or down market significantly Wild departures from their image and marketing But while brands can take these wild departures in how they target customers, logistically, the retail supply chain doesn’t have this luxury.
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