As Consumer Demand for Inclusion Rises, Retailers Must Tackle Legacy Issues and Attitudes
Retail TouchPoints
OCTOBER 15, 2021
this year alone, representing approximately 21% of the total women’s apparel market. The business case is clear, but the looming question for apparel brands and retailers is: How do we make inclusivity a tangible — and profitable — business strategy? If you look at this process, there’s a lack of relatability,” Orschell noted.
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