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What is a Niche Market?

Small Biz Trends

How a Niche Market Works. By identifying a niche market, you get to tap into a segment of a broader market with its own needs and preferences through the sale of personalized products and services. This allows you to focus on the quality of customer service and build lasting relationships with them.

Marketing 139
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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Shopping trends like buy online pick up in store (BOPIS) have increased in popularity due to COVID-19 and top retailers including Walmart, Nordstrom, Kohl’s, and Lowe’s leaned in to serve the needs of their customers. In addition to a strong e-commerce presence, Ulta’s in-store salon services provide a reason to shop offline.

Consumer 104