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Retail Statistics You Should Know

Small Biz Trends

We have assembled all the numbers you need, including store operations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. Retail Statistics: The Big Picture. Shopping Statistics.

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Why Direct to Consumer Brands Struggle with Profitability

Indigo 9 Digital

With companies like Shopify it has never been easier to set up shop online. One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. That is significantly higher than what companies typically spend on sales and marketing.

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How to Market Your Brand During a Recession

Rangeme

When recessions hit, too many companies make the knee-jerk reaction of cutting their marketing spend. By going in the opposite direction and marketing your brand more, you’ll face less competition and improve your likelihood of growing sales and market share. Marketing and advertising are crucial during a recession.

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Wayfair’s Strategy – 7 Compelling Facts You Need to Know

Indigo 9 Digital

Wayfair uses advertising to buy growth. billion on advertising on $13.7 One of the reasons Wayfair has such high advertising costs is because it does not have a fleet of physical stores. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 5.