What’s Driving the Explosion of Retail Media (and How to Get in on the Action)
Retail TouchPoints
JULY 15, 2022
It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — $2.1 billion for the latter, not too shabby for a company with a core business that isn’t advertising. “We’re This requires a shift in mindset and approach; and.
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