Indigo 9 Digital

NOVEMBER 16, 2023

One of the drags on profits for most direct-to-consumer retailers is advertising expenses. million on advertising in 2019 and 2020 respectively. That is significantly higher than what companies typically spend on sales and marketing. Take department store Kohl’s, last year its marketing costs were only 4.9%

Consumer 98

Consumer Returns Advertising Marketing 98

Small Biz Trends

JULY 8, 2021

My friend, the future of retail is bright and you can rest assured that the retail apocalypse is not going to happen anytime soon. We have compiled all the critical shopping statistics here to help you keep up with the latest retail trends. image: Retail Dive. Advertising by Retailers.

Specialty Store 138

Specialty Store Specialty Retailers Social Commerce Advertising 138

Rangeme

SEPTEMBER 6, 2022

Many factors remain within a brand’s control, including marketing efforts. That’s why we’re sharing the following marketing best practices to help you grow your top line, even in a recession. Pause to plan. Recessions can create lucrative new business opportunities because market conditions change. Sociallybuzz.

Marketing 52

Marketing Advertising Consumer Promotions 52

Indigo 9 Digital

NOVEMBER 15, 2022

Not wanting to be left behind Burger King is embarking on a transformation plan it hopes will win over the hearts of customers at home and abroad. As part of its turnaround plan Burger King has taken the Whopper off its discount menu which should improve profitability. More marketing spend. Do you like this content?

Advertising 52

Advertising Marketing Spend Retail Trends Planning 52