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Thrive Market Taps Instacart to Launch New Retail Media Network

Retail TouchPoints

Health-focused online grocer Thrive Market plans to launch a retail media network powered by Instacart ’s Carrot Ads solution. Thrive Market will use Carrot Ads to help connect brands with its more than 1.5 million members through sponsored product and display ads on its own website and app.

Marketing 256
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Ocado unveils new retail media offer to drive ‘measurable growth’

Retail Gazette

The offer will help brands “drive measurable growth” and deliver customer “relevant advertising and a personalised experience”, The Grocer reported. Whether you’re an advertiser or an agency, you can have it your way: fully self-serve, completely managed, or anywhere in between.”

Grocer 105
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Albertsons Teams with Meta to Reinvent the Digital Circular

Retail TouchPoints

To combat this, along with the rising costs of printing, grocers are increasingly taking their circulars digital, placing them on their websites and apps. Now Albertsons is taking that a step further, with plans to turn its digital circulars into “dynamic ad campaigns” on Facebook and Instagram. In the U.S.

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Instacart Looks Beyond Delivery with Suite of Tools to Support Grocery’s Digital Transformation

Retail TouchPoints

Now the online grocery marketplace has launched a suite of technologies to help its partners continue their digital transformation with new fulfillment , advertising and insights capabilities. Instacart already powers the ecommerce and fulfillment experience for hundreds of retailers across North America.

Grocer 274
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Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

Retail TouchPoints

In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands get the most out of its retail media network. stores following a three-year pilot with Cooler Screens. and The Mars Agency.

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Morrisons trials scan and go in stores

Retail Gazette

The supermarket chain has launched the technology in six of its stores including Cardiff, The Grocer reported. Baitiéh has also stepped up the grocer’s More loyalty scheme as part of his plan to boost its sales and market share.

Grocer 98
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Best Buy Launches In-House Media Service With Emphasis on Building Diversity

Retail TouchPoints

Best Buy is the latest retailer to enter the advertising market with the launch of Best Buy Ads, an in-house media company designed to help shoppers explore the retailer’s products, services and offers. Multiple retailers have launched internal advertising divisions to help connect brands with customers.