Remove Advertising Remove Customer Experience Remove Point of Sale Remove Promotions
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Breaking Barriers: How Brick-and-Mortar Retailers can Deliver Exceptional Customer Experiences

Retail TouchPoints

And if you’re a brick-and-mortar retailer that wants Sephora-sized success, here are three things you can do to deliver the type of exceptional in-store experiences your customers expect. For example, your sales data can tell you what day of the week and time of day stores see the heaviest foot traffic.

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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

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Welcome to the new customer experience

Inside Retail

Let’s look at five ways retailers are building a better customer journey to grow in the new normal: Cohesive customer experiences Artificial intelligence-powered personalisation Revolutionised loyalty programs Real-time omnichannel engagement Unified customer data. Creating cohesive customer experiences.

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‘A Reckoning for the Advertising Industry’: The Death of Third-Party Tracking Opens New Opportunities for Retailers

Retail TouchPoints

A new era of advertising is taking shape. Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A The Rise of First-Party Data.

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Westfield Mall Owner Partners with Afterpay to Promote BNPL Option for Retail Tenants’ Shoppers

Retail TouchPoints

The companies will jointly invest in new customer experiences, events, marketing and on-premise advertising at Westfield shopping centers across the country, with plans to take the partnership global in the coming months. Unibail-Rodamco-Westfield (URW), owner of Westfield shopping centers in the U.S.,

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Other important factors to consider include the age and preferences of your customers.

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Ready, Set, Charge: Retailers Plugging into Wireless Charging

Retail TouchPoints

As technology innovation continues to advance, retailers are ever on the lookout for easier, faster, and more convenient ways to streamline and enhance their operations and the customer experience. But because they don’t engage consumers, they do little to encourage a point-of-sale purchase.