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A survey commissioned by social shopping platform Slickdeals found that U.S. Impulse shopping is not reserved for physical stores. Let’s dig into more ways that you can directly affect your customers’ impulsive shopping behaviors. You can also be very clear in your advertising the dollars saved thanks to your deals.
The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. Even the kind of music you play in your stores says something about the merchandise and the brand.
Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.
Making the Golden Quarter work for you requires careful planning. Many shoppers let the time get away from them and hurry to finish their shopping; others intentionally wait for Super Saturday because they are lured by the potential of receiving an additional discount. It just makes sense to have a plan of action.
Remember, its job is to transition customers from whatever they were doing outside of your store and refocus them on shopping. People don’t start thinking about merchandise until they are at least 5-10’ inside the door, this means that the baskets and signs and samples that fall within the decompression zone will e missed.
How people are shopping is changing and how that affects brick and mortar still remains to be seen a bit. How do they have that experiential type of shopping activity and how that might be changing? A lot of things are changing, we’re seeing with our shoppers, a lot of shopping behaviors are changing. Others are thriving.
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