Wiser

OCTOBER 26, 2021

You can create a shopping situation where consumers feel like they have something to win if they buy, either literally, through sales and promotions, or figuratively, by positioning the purchase as “retail therapy.” You can also be very clear in your advertising the dollars saved thanks to your deals.

Cross Merchandising 145

Cross Merchandising Checkout Consumer Promotions 145

Wiser

MAY 14, 2020

The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. Even the kind of music you play in your stores says something about the merchandise and the brand.

Visual Merchandising 158

Visual Merchandising Cross Merchandising Point of Sale Apparel 158

Wiser

SEPTEMBER 12, 2022

The Importance of Strong Visual Merchandising. Visual merchandising is a powerful way to cut through the noise. In brick-and-mortar stores and online storefronts, consumers are barraged with visual and text-based advertising. Make sure you are merchandising the products that your customers want, not what they need.

Visual Merchandising 148

Visual Merchandising Point of Sale Cross Merchandising Apparel 148

Retail Adventures

OCTOBER 22, 2020

Making the Golden Quarter work for you requires careful planning that, but even if you haven’t laid the groundwork for a big finish throughout the year, you can still reap the benefits of a solid holiday season. This year consider the following in your Golden Quarter planning: 1. Both of these retailers offer good plans.

Markdowns 98

Markdowns Advertising Planning Cross Merchandising 98

Retail Adventures

AUGUST 16, 2022

Making the Golden Quarter work for you requires careful planning. Plan a monthly sales goal and set daily targets for sales, and even for specific products. It just makes sense to have a plan of action. Include after-holiday plans too, including required floor moves and décor that needs to come down. It’s almost here.

Markdowns 52

Markdowns Advertising Planning Cross Merchandising 52

Retail Adventures

JANUARY 1, 2024

Cross merchandise everywhere. Discuss products, policies, promotions – anything store associates need to know that day. Use your bag stuffers to advertise specific product, events or whatever is important that particular week. Do not confuse a major event with something that takes a long time to plan.

Promotions 52

Promotions Returns Cross Merchandising Markdowns 52

Wiser

OCTOBER 2, 2020

Understanding things like pricing, of course, we talked about blocking and all that a bit and then promotions and discounts all those types of things. Hopefully, all of you on the phone have recently or are planning to grill out soon as we get towards the end of the season. How are the competitors? Share shelf, how does this look?

Consumer 148

Consumer ATS Merchant Services Outdoor 148