The Importance of Omnichannel Customer Service in Modern Retail
Retail Focus
FEBRUARY 6, 2025
As consumers move seamlessly between online, mobile, and physical store channels, retailers must keep pace through an omnichannel strategyone that unifies every customer touchpoint into a cohesive, frictionless journey. Discrepanciessuch as a promotion advertised online but absent in-storecan cause confusion and undercut brand trust.
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