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8 Ways Demographic Analysis Solutions Benefit Your Business

V Count

They pick up the product they want, proceed to checkout, pay, and leave. If they don’t find the product they want, they pick the next best thing to avoid coming back to the store. If a high percentage of your visitors are women, your store needs to be designed accordingly.

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How Demographic Analysis Solutions Benefit Your Business

V Count

They usually know what they want to buy in advance, arrive at the store, pick up the product they want, proceed to checkout, pay, and leave. Managers can measure the efficiency of marketing strategies and tailor advertising methods according to the gender trends of their customers.

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IoT Will Transform the Retail Industry: Here’s How

Retail Next

Advanced analytics can determine shopper activities in-store, including what merchandise and product displays are being engaged with, as well as shopper and employee interactions. Also in-store, beacons are helping retailers incorporate IoT in smart stores in a big way. Cashierless checkouts.

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The Rise of AI in Retail: Transforming the Industry Online, In-Store, and Socially

365 Retail

Retailers can analyze facial expressions to gain insights into customer emotions and reactions to products, displays, and store layouts. This information can be used to improve merchandising strategies, store design, and overall customer satisfaction. The technology also enables retailers to create targeted marketing campaigns.