Opinion: How Experiments Influence Customer Decisions in a Digital-First World
Retail TouchPoints
OCTOBER 15, 2021
To explore the effectiveness of this experimentation, retailers sent out varying product catalogs and, in some cases, left the prices unchanged, and in others, they changed the pricing either at the beginning or at the end of the catalog with $0.99. This is famously called psychological pricing or charm pricing.
Let's personalize your content