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10 Leading Strategies for Pricing New Products (2021)

Retalon

MARCH 9, 2021

Ten new product pricing strategies that work. Introducing new products creates an exciting opportunity to attract new customers and reinforce your presence in the market. At the same time, defining your new product pricing strategy is exciting for a very different reason. No two markets are alike. Price skimming.

Bundled Pricing 41
Bundled Pricing Promotions Markdowns Advertising 41
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Opinion: How Experiments Influence Customer Decisions in a Digital-First World

Retail TouchPoints

OCTOBER 15, 2021

To explore the effectiveness of this experimentation, retailers sent out varying product catalogs and, in some cases, left the prices unchanged, and in others, they changed the pricing either at the beginning or at the end of the catalog with $0.99. This is famously called psychological pricing or charm pricing.

Bundled Pricing 147
Bundled Pricing Marketing Returns Advertising 147
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