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Opinion: How Experiments Influence Customer Decisions in a Digital-First World

Retail TouchPoints

OCTOBER 15, 2021

This is famously called psychological pricing or charm pricing. Retailers also use bundle pricing strategies, wherein organizations sell a set of goods with lower prices than they would have charged if the customer bought all of them independently. market basket analysis.

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10 Leading Strategies for Pricing New Products (2021)

Retalon

MARCH 9, 2021

Retailers that offer delivery, maintenance, and other services can use captive product pricing. Bundle pricing. With bundle pricing, retailers sell complementary items together at a combined price that is lower than the sum of their individual prices. Optional product pricing.

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