Category Managers. The kind of people the world needs more of.
Shopper Intelligence
APRIL 30, 2021
Sales vs Marketing. Rather, I refer mainly to the clash between FMCG brand marketing and sales. Inspired by case study brands that can change seemingly overnight to win new buyers and share by finding a new story or new idea. This is the holy grail the brand manager chases. The big selling lines.
52 
Let's personalize your content