Inside Retail

MARCH 13, 2024

But beyond ads, few brands use humour across their broader customer experience. Of course, advertising, by its very nature, must be attention-grabbing and instantly memorable. The very best brands have stretch – meaning they can step outside what’s expected in certain channels and communications.

Customer Experience 130

Customer Experience Supermarket Advertising Planning 130

CJ Retail Solutions

SEPTEMBER 9, 2022

Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels.

Brand Management 52

Brand Management Management Promotions Advertising 52

Retail TouchPoints

FEBRUARY 28, 2022

While they may be a little out of their depth in providing fast, commoditized experiences, they’ve been mastering creativity and emotion for the past 100 years. Most of them, of course, achieved their initial success through the use of creative advertising and storytelling, often in mass-market print and television.

Fulfillment 264

Fulfillment Jewelry Advertising Department Stores 264

Wiser

MAY 22, 2023

Positive experiences can leave a lasting impression on shoppers that might make them more likely to share their sentiments online or with friends and family. A brand’s equity can also be a powerful driver of brand loyalty, and a higher level of brand value can increase market share , demand, and profitability.

Advertising 142

Advertising Marketing Management Shopping 142

Wiser

OCTOBER 4, 2023

Through consistent and strategic use of social media, businesses can create meaningful connections with their audience, humanize their brand, and position themselves as market leaders. By understanding the impact of the ‘Social Media Factor’, businesses can leverage its power to take their brand to new heights.

Promotions 145

Promotions Customer Experience Consumer Marketing 145

Wiser

NOVEMBER 6, 2023

For brands whose products are sold through third-party online retailers, maintaining control over how their products are advertised can be challenging. Limited influence over product descriptions, images, and pricing can result in inconsistencies in brand messaging and customer experience.

Payment Services 78

Payment Services Customer Experience Shopping Brand Management 78