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Are Third-Party Marketplaces the Growth Driver Legacy Retail is Looking for?

Retail TouchPoints

Mirakl’s research found that retailers leveraging a marketplace model saw an average 34% lift in organic site traffic without any additional marketing spend. “In Amazon does a hefty business offering advertising and fulfillment services to its third-party sellers, and now other marketplace operators are following suit.

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‘Indecision is the hardest part’: Retailers react to Sydney lockdown 2.0

Inside Retail

St Frock founder and CEO Sandradee Makejev is also adding an extra promotion and increasing her marketing spend over the next two weeks after learning in the last lockdown that staying connected with customers is the most important thing. “A A lot of people pulled back media spend,” Makejev told Inside Retail. “A